As a PR professional, you’re busy. I understand that. I also understand that you’re probably being forced to do at least some of these things by your boss. Or that you’re working on a budget and marketing your own product, and somebody told you these tactics work. Butttt…. These annoying, time-wasting emails have to cease, […]
I’m one of those people that can’t sit still, always fidgeting and looking for a new outlet, and you can tell from looking at my project roster…in between the novel series, the two audio dramas, the t-shirt collaborations, the planners, writing here, oh and my entire freelance business, I definitely have my hands full. People ask […]
So far in the Kickstarter series, we’ve covered: An overview of the campaign & the results A deep-dive into the content, social media, and other marketing that went into the campaign The PR and press the campaign received, and how I got it in front of those people The first several posts in the series […]
So far in the Kickstarter series, we’ve covered: An overview of the campaign & the results A deep-dive into the content, social media, and other marketing that went into the campaign In today’s post: PR, press, & reviews – how I got them for the planner Kickstarter, and what effect they had. Pitching journalists & […]
Ransom’s question: Is it focused enough? Are my client testimonials too long? Notes: Good use of bolding & formatting throughout! I think it’s currently focused enough, but you could hone in more by specifying that you tend to work with authors in the B2B or B2C realm, or financial, or educational industries, etc. – depending […]
Did you miss part one, with all the background on this series? If so, head over here to catch up! Aside from having a solid product, marketing is what’s going to make or break your Kickstarter. Below, I’ve covered everything I did (and it’s a lot, so buckle in and grab some coffee!), along with […]
Last summer, I ran a Kickstarter campaign to fund a first print run of my Freelancer Planner. And it was successful: funded to 156%! It was easily one of the biggest projects of my career to date, and I’ve been planning on doing a breakdown blog post series for ages now. That day has finally […]
I wanted to do more videos that weren’t straight-up app reviews, so here’s a new thing I’m trying: freelancer portfolio reviews. (Sign up for yours here.) Our first volunteer: Samantha Fagan of Design It Please. Her question? What do you think I could do to increase conversions/build trust/prove credibility? I had a lot to cover […]
What separates productive people from business owners that are constantly stressed? This post is part of weekly feature, Workflow Wednesdays, that aims to find out, with a weekly post going in-depth on a specific part of a business owner’s workflow and what they do that makes it rock. Interested in being featured in a post? […]
In short? [Tweet “To set better freelancing goals, focus on what you can control. “] In other words, don’t focus on how many new clients you want this month – focus on how many pitches you’ll be sending every day. And to stay better motivated with your income goals, focus on how much billable work you’re […]